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Welcome to the Office of Graduate Experiential Learning Babson College is the educator convener and thought leader for Entrepreneurship of All Kinds TM The College is a dynamic living and learning laboratory where students faculty and staff work together to address the real world problems of business and society while at the same time evolving our methods and advancing our programs We shape the leaders our world needs most those with strong functional knowledge and the skills and vision to navigate change accommodate ambiguity surmount complexity and motivate teams in a common purpose to create economic and social value As we have for nearly half a century Babson continues to advance Entrepreneurial Thought and Action TM as the most positive force on the planet for generating sustainable economic and social value On behalf of my team we welcome you to our programs and hope you take a few minutes to further explore the many opportunities with which you can engage with our graduate Students We are continuously recruiting projects for our key Signature Learning Experiences the Babson Consulting Alliance Program BCAP Management Consulting Field Experience MCFE the Strategic Analysis Consulting Project SACP and the Global Connections through Technology GCTT program We welcome the opportunity to further discuss some of the many ways in which we can potentially partner please feel free to reach out to myself or our Relationship Manager Leslie Romiza for additional information and further conversation Leslie s contact information is as follows Leslie Romiza Relationship Manager Graduate Experiential Learning T 781 239 6149 F 781 239 6193 Email lromiza1 babson edu As always we are so grateful for your interest in our programming and look forward to the potential opportunity for us to work together in the near future Wishing you continued success Nancy Doherty NANCY DOHERTY John Rehm Director of Experiential Learning Babson College F W Olin Graduate School of Business T 781 239 6324 F 781 239 6193 ndoherty babson edu Babson Graduate Experiential Learning

Welcome to the Office of Graduate Experiential Learning Babson College is the educator convener and thought leader for Entrepreneurship of All Kinds TM The College is a dynamic living and learning laboratory where students faculty and staff work together to address the real world problems of business and society while at the same time evolving our methods and advancing our programs We shape the leaders our world needs most those with strong functional knowledge and the skills and vision to navigate change accommodate ambiguity surmount complexity and motivate teams in a common purpose to create economic and social value As we have for nearly half a century Babson continues to advance Entrepreneurial Thought and Action TM as the most positive force on the planet for generating sustainable economic and social value On behalf of my team we welcome you to our programs and hope you take a few minutes to further explore the many opportunities with which you can engage with our graduate Students We are continuously recruiting projects for our key Signature Learning Experiences the Babson Consulting Alliance Program BCAP Management Consulting Field Experience MCFE the Strategic Analysis Consulting Project SACP and the Global Connections through Technology GCTT program We welcome the opportunity to further discuss some of the many ways in which we can potentially partner please feel free to reach out to myself or our Relationship Manager Leslie Romiza for additional information and further conversation Leslie s contact information is as follows Leslie Romiza Relationship Manager Graduate Experiential Learning T 781 239 6149 F 781 239 6193 Email lromiza1 babson edu As always we are so grateful for your interest in our programming and look forward to the potential opportunity for us to work together in the near future Wishing you continued success Nancy Doherty NANCY DOHERTY John Rehm Director of Experiential Learning Babson College F W Olin Graduate School of Business T 781 239 6324 F 781 239 6193 ndoherty babson edu Babson Graduate Experiential Learning

BABSON GRADUATE STUDENT CONSULTING TEAMS I was so impressed with the students individual effort commitment and desire to have a company like Prize Possessions have a successful experience The students were very engaged and I felt as if they really cared about our needs and were fully invested in having our company resolve our production issues and implement the recommended process improvements James Lynch Vice President Prize Possessions Entrepreneurial Thought Action is Babson s one of a kind methodology that enables our students to take action in the face of uncertainty to overcome obstacles create opportunities and develop creative solutions to challenges in your organization With Babson s Experiential Learning programs our graduate students provide innovative solutions to a project based challenge in your organization REAL WORLD CHALLENGES Under the direction of a Babson faculty adviser teams of three to seven high level Graduate students use Entrepreneurial Thought Action critical thinking problem solving and teamwork skills to tackle your organization s real challenges in real time The Office of Experiential Learning works with you to develop the scope of your project in preparation for faculty review SAMPLE PROJECT SCOPES Finance Business Analytics Globally Emerging Markets Social Media and Entrepreneurship PARTNER ORGANIZATION BENEFITS INSIGHT FROM BABSON S ET A Analytical and creative approach to problem solving ACCESS TO TOP TALENT Highly educated global motivated professionals source for future internships or f ull time jobs REAL TIME DELIVERY Adaptive a nd collaborative partnering relationship FACULTY ADVISING Faculty expertise with deliverables from student teams See reverse for calendar and contact information WWW BABSON EDU TALENT BABSONGRADUATE BABSONGRADUATE

BABSON GRADUATE STUDENT CONSULTING TEAMS PLANNING YOUR ENGAGEMENT While Graduate Experiential Learning is a year round engagement opportunity at Babson there are specific time windows for different projects and associated applications Below are key dates for the 2017 2018 academic calendar to get a sense of how it might work with your goals and calendar Please note that the numbers indicated in reflect length of program in weeks EXPERIENTIAL LEARNING PROJECT TIMELINE APPLICATION DUE DATE January 2018 Project Kickoff 7 9 and 14 October 13 2017 March 2018 Project Kickoff 7 December 15 2017 May 2018 Project Kickoff 7 February 9 2018 September 2018 Project Kickoff 14 May 25 2018 I was very impressed by the final report and it will definitely have an impact on our growth plans I have paid substantial amounts for consulting work in the past that I thought was inferior to the report produced by your students On the basis of their work I would be very supportive of a future project with one of your teams A from me Rick Vanzura CEO Walhburgers GET STARTED Contact the Office of Experiential Learning for more information or to schedule a meeting 781 239 6149 oel babson edu www babson edu partner 07 17_GRADMKT 13944 WWW BABSON EDU TALENT BABSONGRADUATE BABSONGRADUATE

Experiential Learning Sample Project Scopes and Deliverables Sample Project Scope and Deliverable BCAP Project Challenge Over the next few years our company is looking to significantly grow its sales in the Residential Construction market Residential construction includes both single family homes as well as low multi story below 5 stories units as the building practices used for both of these are similar There are already many competitors who sell our product to this market Our goal is to better understand the market what they do now get a picture of where it is heading and plan for product and service innovation We want to focus on contractors builders who are building new homes versus renovation and who are in the field every day using our product We want to better understand their current uses and applications of our product purchasing habits pain points and what they feel the future will look like in terms of building practices as it relates to our product To expand on this we are interested in knowing how customers select order and buy our product how they store it and where they use it during installation on homes they are building We also want to understand where our product could help them in the future and save time and money with special consideration about how it could help replace fasteners We also want to understand how they feel their use of our product may change over the next few years given that building codes are getting stricter and building practices are expected to change Deliverables We would like the BCAP team to present their findings from talking surveying this customer segment Where are their pain points What do they want from a vendor How can we save them time How can we save them money What is on their wishlist How do they think their building practices will change in the future A successful project would allow us to understand this market much better than we do today and provide us insight that we did not have before Sample Project Scope and Deliverable BCAP Project Challenge Faced with rapidly evolving markets and incentives utilities today have an unprecedented opportunity to develop new innovative ways of structuring their businesses Innovation is necessary to sustain growth Our company is challenging the BCAP team to help us develop a market strategy for a potentially disruptive technology energy storage that can have significant implications for the energy industry Deliverables A successful project would provide a go to market strategy for energy storage technology This would include understanding the drivers and barriers in the market conducting a market assessment analysis identifying key customer segments and articulating value proposition Finally it should provide recommendations on how our company can lead in this market Sample Project Scope and Deliverable BCAP Project Challenge The world is changing and megatrends are emerging that have the potential to fundamentally alter the way we do business On demand economy Sharing economy Mobile first Mobile only Millennials student debt Millennials savings Aging in place Extreme weather We want the team of students to dive into these megatrends and surface to us the top three that are most promising in market opportunity and why Deliverables A successful project would include a final presentation highlighting all megatrends researched user interviews and the top three megatrends that the team believes we should focus our business efforts for building new products service Sample Project Scopes Office of Experiential Learning Fall 2017

Experiential Learning Sample Project Scopes and Deliverables Sample Project Scope and Deliverable MCFE Project Challenge The challenge is to take the product to market at the right price based upon value pricing This will require a developing pricing model and b making outbound calls to see what price point works the best for which segment and demographic We have multiple demographics segments of the market where we need to test drive the price point These are By size and number of building they are managing Customers can be Small Medium and Large By type of buildings they manage there are 15 types of segments like warehouses office buildings hospitals etc By direct or indirect channel customer like energy consultants companies LED Thermostat makers etc Deliverables We would have identified the best price point for each customer segment It will be also helpful to see what an average sale look is like This will enable us to re calibrate our marketing effort to support the revenue model Without the right price point and without finding the goldilocks customer we will not be efficient in our S M effort and this may increase our customer acquisition cost Sample Project Scope and Deliverable MCFE Project Challenge We work with over 100 retailers manufacturers and institutions to provide in depth retail and shopper insights that guide business decisions One of our online tools is in need of innovation to remain relevant in an ever evolving market The primary methodology behind our tool is a monthly online survey distributed to over 4 000 households nationwide Through this survey our teams of analysts derive shopper insights that enable our clients to weave the shopper journey throughout their business strategy We would like the MCFE team to help us better understand the current competitive landscape to inform new product development It s only a matter of time before a 30 minute web based survey loses relevancy Our data is also restricted to the US but our clients are global We are fully committed to developing a parallel product but we need the student team to help us understand what that product will look like i e coverage device length topics etc Deliverables A successful project would include Comprehensive competitive analysis both in the US and abroad Thoughtful recommendations on whether to partner acquire or build a survey presence in an emerging market Innovative approaches to testing a mobile or topical based survey to expand our tool s reach with the U S Sample Project Scope and Deliverable MCFE Project Challenge As our business grows we are challenged with identifying our core customer and key loyalty drivers We would like to better understand who the core customer is what brand attributes are most important to him her and how we can expand and grow affinity within our core Deliverables A successful project would produce a customer segmentation but would also provide more detail around who our most frequent loyal customers are and what drives that vs other customers We would also ideally use the information to help us sharpen key points of differentiation This is an immediate burning priority and would impact all phases of our operation from real estate selection to concept and evolution as well as marketing campaigns and brand positioning Sample Project Scopes Office of Experiential Learning Fall 2017

Experiential Learning Sample Project Scopes and Deliverables Sample Project Scope and Deliverable SACP Project Challenge We are a family business in the jewelry industry The jewelry industry seems poised for a glittering future and consumer appetite for jewelry which was dampened by the global recession now appears more voracious than ever But the industry is as dynamic as it is fast growing Consequential changes are underway both in consumer behavior as well as in the industry itself Jewelry players can t simply do business as usual and expect to thrive they must be alert and responsive to important trends and developments or else risk being left behind by more agile competitors We want to launch a direct to consumer Jewelry brand that caters to millennials xyz generation Deliverables A successful project deliverable is a comprehensive strategy to disrupt the Jewelry industry by launching a direct to consumer Jewelry brand that caters to millennials xyz generation Sample Project Scope and Deliverable SACP Project Challenge Our company is a marketing technology and consumer engagement firm that focuses on providing solutions in convenience store and convenience foodservice market applications We work in a highly fragmented market that is ready for consolidation We would like to have a better understanding of market size possible acquisition targets as well as possible acquirers Deliverables A successful project will draw from many sources to calibrate market size data and provide a report of competitors acquisition targets based on criteria we will provide and possible acquirers aggregators The results will be used as supporting materials for possible acquisition activities Sample Project Scope and Deliverable SACP Project Challenge Our company works with factories domestically and overseas to develop products for residential smart home applications We are trying to teach an existing channel with an existing go to market strategy a revolutionary new way to do business We d like the team to look at our current pricing strategy as well as our customers pricing strategy to optimize the b to b to c story from end to end We are on the cusp of a revolution in smart home technology We have a footprint and a go to market strategy that is just starting to resonate with our customer base and this would present a unique opportunity to see first hand a startup moving from an innovation stage to truly executing on its plan Deliverables A successful project will result in a recommendation for specific pricing and bundling of products and services for our customer base This would include market research and data to back up the suggestion pricing plans These results would help fine tune our sales pitch as well as coach our customer base to deliver the right pricing and products to their customer base As we build our channel we find that every one of our customers goes to market in a slightly different way It would be great to standardize this approach so we can more easily scale our solution and remove roadblocks that our customers face to reduce their time to market Sample Project Scopes Office of Experiential Learning Fall 2017

Experiential Learning Sample Project Scopes and Deliverables Sample Project Scope and Deliverable GCTT Project Challenge Our objective for this project would be to have a full evaluation done of our current web site functionality and design as well as the numerous components of our social media marketing including Facebook posts FB ads Google Adwords PPC strategy Search Engine Optimization on line catalog Twitter and Constant Contact We would hope to gain insight into how to better build the brand across all portals with an integrated approach to SEO web design and paid on line advertising Deliverable Our end goal would be to receive a blueprint for a well branded highly functional and well integrated look approach to our website on line marketing and social media making us better able to compete in the highly competitive Boston market As part of the project we would like website and on line marketing comparisons done vs our competition cost estimates for suggested upgrades changes and a recommended implementation plan Sample Project Scope and Deliverable GCTT Project Challenge As a start up we need help with developing our technology plan to help us better interact with our customers develop an online advertising plan and determine which software packages we should be using to build our business The projects we would like to focus on for the technology plan are 1 Social Media social media coverage and online advertising analysis using Google Analytics Twitter Tweetdeck Facebook Insights LinkedIn Pinterest 2 Customer Relationship Management What is the most efficient and economical way to manage contact and follow up with influencers and customers 3 Which software and resources should we use to manage our online sales our budget and profitability analysis Intuit QuickBooks Amazon PayPal Deliverable A relevant and easy to manage social media plan to enhance our online presence a strategy for digital marketing and advertising a plan for managing online sales and the best tools for managing our budget and other business needs Sample Project Scope and Deliverable GCTT Project Challenge We are building a new growth strategy for our practice A key component of this strategy will be to offer an online retail store for clients to purchase industry recommended and trusted products for their pets The challenge to the student team is to research analyze and recommend how to best build such a store development phases timeline estimated costs and how we should integrate this into an existing practice Deliverable A successful project will look at what exists in the market place today and identify opportunities to differentiate our store provide a road map to ensure an orderly and efficient rollout and identify opportunities to integrate the store within our existing processes and practice management software All GCTT Deliverables are presented as recommendations in a 10 minute Brainshark presentation Sample Project Scopes Office of Experiential Learning Fall 2017

Partner Organization Experiential Learning EL Project Proposal Application Babson College is the educator convener and thought leader for Entrepreneurship of All Kinds TM The College is a dynamic living and learning laboratory where students faculty and staff work together to address the real world problems of business and society while at the same time evolving our methods and advancing our programs We shape the leaders our world needs most those with strong functional knowledge and the skills and vision to navigate change accommodate ambiguity surmount complexity and motivate teams in a common purpose to create economic and social value As we have for nearly half a century Babson continues to advance Entrepreneurial Thought and Action TM as the most positive force on the planet for generating sustainable economic and social value Our Faculty Committee reviews each proposal with careful attention during the selection process We also work diligently to create student teams that can meet the needs and expectations of our partner organizations If for any reason we feel that those expectations might not be met we will let you know and work with you to find the best fit possible from among the multiple programs offered by the Office of Experiential Learning This proposal is intended to capture your proposal idea and business need succinctly and efficiently Each answer helps our Faculty Committee to make its selection appropriately and therefore the proposal is organized in three 3 parts Please contact Leslie Romiza Relationship Manager Graduate Experiential Learning at lromiza1 babson edu or 781 239 6149 to discuss your proposal at any time during the process Sample Project Proposal Application Office of Experiential Learning Fall 2017 Please apply online at Grad OEL Application

PART 1 PARTNER DEMOGRAPHIC INFORMATION A Organization Name B Please provide general information about your organization Address Years in operation Website C Annual Revenue D Number of Employees E Please upload your organization s logo to be used in student catalog F Which industry term best describes your organization Consulting Consumer Products Retail Energy Financial Services Life Sciences and Healthcare Manufacturing Non Profit Professional Services Real Estate Sports Entertainment Technology Other ____________________ Sample Project Proposal Application Office of Experiential Learning Fall 2017 Please apply online at Grad OEL Application

PART 2 TIMELINE REFERRAL A Our Experiential Learning Programs in Management Consulting offer multiple opportunities throughout the calendar year to engage with partner organizations What project time frame s would work best for your organization January 2018 Project Kickoff 7 9 14 Weeks March 2018 Project Kickoff 7 Weeks May 2018 Project Kickoff 7 Week September 2018 Project Kickoff 14 Weeks Application Deadline October 13 Application Deadline December 15 Application Deadline February 9 Application Deadline May 25 B Please tell us how you learned about the Office of Experiential Learning at Babson College Babson Alum Babson Center for Career Development Babson s Office of Experiential Learning Former Experiential Learning Partner Organization Social Media Babson Faculty Please indicate name ____________________ Current Babson Student Please indicate name ____________________ Babson Staff Member Please indicate name ____________________ Other Please indicate source ____________________ Sample Project Proposal Application Office of Experiential Learning Fall 2017 Please apply online at Grad OEL Application

PART 3 PARTNER RESPONSES Please be as specific as possible This information helps our Faculty Committee to understand your business needs and build the project scope in partnership with you and our Graduate team Organization Involvement Project Management Our faculty strongly prefer that there are at least two points of contact for the students within an organization The primary contact should be able to commit 1 3 hours per week for interaction with the students through phone calls emails or WebEx meetings Please provide contact information for the person who will manage and be the day to day project contact Project Manager Name Title Phone Number Email address Babson Alumni Year Please provide the contact information for the most senior person who will have primary responsibility oversight of this project Name Title Phone Number Email address Babson Alumni Year A Our student teams bring the unique value added proposition of entrepreneurial action to a project Our students are nimble innovative resilient and are action oriented With this in mind how would you describe the challenge you are presenting to our Graduate consulting team B Describe what a successful project would look like to your organization What deliverables would you be expecting Sample Project Proposal Application Office of Experiential Learning Fall 2017 Please apply online at Grad OEL Application

C How do you envision the project results findings being used in the organization Why is this challenge important to your organization now D Please provide a quick description of your organization to be shared with the students E Please feel free to share additional information that might be useful when reviewing your project Sample Project Proposal Application Office of Experiential Learning Fall 2017 Please apply online at Grad OEL Application